Inman Recognizes Unison CEO with 2025 Best of Finance Award

In times of economic uncertainty, many homeowners look to their greatest financial asset — their home — for stability. With high interest rates, the idea of using a second mortgage as a financial backup has re-entered the spotlight.

A new survey from Unison reveals a striking financial paradox: While many U.S. homeowners are burdened by soaring high-interest credit card debt (with 70% owing over $10,000), they are also sitting on substantial, untapped home equity.

Thinking about upgrading your kitchen, remodeling a bathroom, or making your home more energy efficient? Home renovations can add comfort, boost property value, and increase long-term satisfaction with your space but they often come with a high price tag.

For many homeowners, home equity is something that quietly builds over time. It’s a number you might glance at on a mortgage statement or that comes when people talk about selling.

In 2025, it’s plain to see that we’re all navigating a more complex financial landscape than usual. And homeowners are no exception! For those with substantial home equity, tapping into that investment can represent a significant financial tool.

Many homeowners turn to HELOCs and home equity loans to fund big projects. And with interest rates often lower than credit cards or personal loans, it’s easy to see the appeal. But one question comes up again and again.